Queensland government / DOMESTIC AND FAMILY VIOLENCE

Everyone deserves to feel safe – digital campaign

Art Direction / Illustration / Digital Content

Julia cavallaro x New word order

We developed a powerful campaign—visuals, messaging and animation—to help Queenslanders understand the nature of domestic and family violence and to seek help for themselves or others.

Rather than describe exactly what DFV might look like, the scripts and campaign advertisements echo the thoughts and feelings of those experiencing or observing DFV. We created icons that are simple and symbolic. We were careful to avoid using the human figure or gender-specific shapes to symbolise violent or threatening behaviours. Instead, our goal was to capture the far-reaching effect of domestic violence in the home and family through clean and minimal iconography, colours and shapes.